From entering a school to enrolling into prominent universities and even in further professions, the skill of writing is what you require the most. Writing has now become an essential skill that everyone must acquire. However, anybody can be good in writing, but only a few have the skill of writing using persuasive writing techniques, which keeps the readers hooked and leave them wanting to read more. Persuasive techniques of writing also come in handy to make your resume look good. Such persuasive communication techniques enhance your e-mail communication and other official works related to writing, such as proposals and specific documents. Hence, the powerful persuasive technique is necessary for high school or college students and any person looking for a job.

Persuasive techniques play a significant role in an office environment, especially in businesses. A successful business and the business leader should be skillful with persuasive language techniques, such as making a conversation with the client or employee or carrying out the report or some document in writing. Persuasive speaking techniques certainly benefit people to make or get things done efficiently. Besides, those who have excelled in persuasive speech techniques can also guide people to their train of thought. Therefore, we will help you develop persuasive techniques, and will help you learn what are the techniques in persuasive writing? so that you can also shine with your words.

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What Are Persuasive Techniques?

What are Persuasive Techniques?

Persuade means to convince someone to believe or do something that you want or provide a sound reason for the same. Here, as the name suggests, persuasive techniques in terms of writing refer to certain ways or techniques that one should opt for while writing to make an excellent persuasive essay. However, let’s look at the meaning by persuasive techniques definition. Persuasive techniques are the methods or ways implemented by a writer to persuade readers to agree with or believe the words written by the writer.

Besides, persuasive techniques are not only about the strategies to invoke sympathy or make the target audience believe in the writer’s point of view. Sometimes, people or students are also asked to write about such persuasive techniques or how the writers use language to persuade others. Therefore, persuasive techniques are not only limited to being persuasive essay techniques or persuasive advertising techniques; they can also be a topic for your writing. In such cases, persuasive techniques become common knowledge or ideas that a student or writer might have, not only when they are taught about it, but it needs to be the self-developed idea of what they think would persuade or lead readers.

The persuasive techniques are used in all kinds of writing: a persuasive essay, a new research report, and newspapers, specifically opinion pages, particularly the editorials.

Now you must be wondering, “What are the techniques in persuasive writing?” You should brainstorm what can work as your persuasive techniques and how persuasive language and technique work. However, there are many different types of persuasive techniques that you can implement in your persuasive writing.

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What Are The Eight Persuasive Techniques?

What are the Eight Persuasive Techniques?

We have finally reached the part where we will tell you the best seven persuasive techniques for writing. For your better understanding, we will also share a few examples of persuasive techniques. 

1. Anecdotes

In order to successfully persuade a reader, they must think of the writer as the credible source for the subject or topic. Hence, it is crucial to building their trust, which can be done by giving anecdotes in the middle of the text. Derived from the Greek word ‘anekdota,’ anecdotes are short personal stories that are beneficial to illustrate or prove your stance to the reader.

2. Alliteration

Most of you must already understand what Alliteration is. It is a figure of speech, or a literary device, where sound and words are repeated in a sentence. Alliteration is a great persuasive technique or tool to create emphasis. It appeals to different emotions and readers’ senses, such as nostalgia, patriotism, family values, compassion, etc. Such repetition of sound and emotive words have an emotional appeal, allowing the reader to connect with your text. For example, ‘His hands are like lady muscles.’

3. Clichés and Sarcasm

Cliché is something that we often use in our daily lives. It refers to a word, statement, or a saying which has been overused and become rugged. Although a cliché is taken negatively, and you might think that avoiding it would be the best option, you might be wrong. Cliches or overused expression such as ‘All’s well that ends well,’ or “Time will tell,” allows writers to quickly share their idea with the readers.

Sarcasm, on the other hand, basically refers to presenting a sentence in a mocking tone. While not all people be able to comprehend it, but people do find it interesting. The best example of sarcasm in persuasive writing is the biggest selling title, “How to Hypnotise Chooks,” write Max Walker’s, which has become one of the prominent titles in Australian literary history.

4. Connotations

 A connotation is a commonly understood association to any given text or phrase. Certainly, all words and sentences have very different connotations. Some may comprehend a word as per its same literal meaning, while some may associate it with some other meaning which the word may emphasize. For instance, some people may associate the word dark with no light or night, while others may delve into the psychological meaning of the word. Considering connotations becomes important specifically in argumentative writing as you are required to choose your words correctly. Make sure you choose just the right word so that your reader also understands the same particular point. 

5. Use Inclusive Language

Language and the tone used by the writer play an essential role as it determines whether the reader would want to read your persuasive essay or not. To build a connection with the readers, a writer must make them feel as if they are directly being addressed. Hence, one must always use inclusive language such as “we” and “us.” Such words help the writer to get the reader onside. 

6. Logic

One of the best persuasive techniques is the use of Logic in your writing to persuade a reader. A meaningful, logical, and well-structured argument always look professional and is capable of persuading your reader. Make sure that most of your statements are logical and make sense. You should prefer giving logical arguments based on thorough research instead of writing meaningless content to finish the deadline, which is quite similar to excuse-making.

7. Simile

This figure of speech refers to a subject as something else. In simple words, Simile is about comparing the issue to other things of different kinds to describe it more understandably or to make the reader realize the weightage of a particular quality of the subject. For example, ‘Her cheeks are like roses.’ Such sentences and words help persuade the reader, as they can compare the subject or a term with other things, which can help them understand the sentence or weightage of the sentence in a better way. 

8. Pun 

A pun is more like a wordplay that often relies on homophones, homonyms, or rhymes to bring the different meanings of the same word. For example, writing a report about a rugby game about alleged off field behaviour and the unseemly on-field brawl that spoiled the sport’s reputation on approach to the finals. Another example could be ‘Racism is not a black and white issue.’

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How To Implement Persuasive Writing Techniques?

How to Implement Persuasive Writing Techniques?

1. Build Trust and Credibility 

As we have established, persuasive writing means persuading someone to believe what has been written. Therefore, the writer must develop a connection with their target audience to build trust and credibility. Your persuasive techniques in descriptive writing will only persuade readers if they find you as an authoritative or credible source on the subject. For example, suppose you meet with a salesperson. In that case, you will not be persuaded or impacted by his pitch if he goes on about the product giving a well-structured argument without building a connection by introducing themselves or giving you the insight of his work.

If they find you credible, readers quickly get hooked on your writing. Add expert opinion to earn the trust of the reader by providing a credible source. For example, ‘Victorian doctors illustrates that eating junk food cause obesity at young age.’ The right and best way to establish trust with your readers are by thinking from their perspective. Ask yourself what your target audience is, what they believe in, why they should read your paper, and how different techniques should be used to persuade them. 

2. Manage your Requirements as Per the Reader’s Requirements

To successfully use persuasive techniques in your writing, you should understand the intent of your target audience. The expert opinion will help you as a content writer if you think like a search engine. Try to understand why someone would like to read your article or what the target audience might be looking for and serve that purpose. In other words, judge the requirements of your target audience and implement them in your persuasive techniques.

3. Be Attentive About Your Language

To write a good persuasive essay or successfully use persuasive techniques, a writer should pay attention to the language that they use. You should not only consider using persuasive language techniques. Language skills matter when it comes to writing any kind of article or document as it makes your reader feel connected with your text in a meaningful way. You should use colloquial language, which your viewers are familiar with, as it makes you seem down to earth. Using everyday language, along with a twist of flattery and some figures of speech such as hyperbole, will make your readers quickly connect with your words. An example of hyperbole would be, ‘He turned excuse making into an art form.’

4. Importance of Tone

Apart from language, it is also essential to consider the tone while writing persuasive techniques. There are several ways to convey tone in writing, such as authoritative, logical, passionate, humorous, intelligent, or neutral. However, when you’re writing to be persuasive using persuasive techniques, you should be careful about the tone, which should be favorable to your reader. Avoid using a mocking tone, and instead, you can try something to invoke sympathy and emotional reaction from the reader. It also helps you determine what literary devices to use to make good persuasive language and implement different techniques.

5. Use of Rhetorical Writing

One of the best ways to write persuasive articles or research reports is by adding rhetorical questions in writing. Repetition is considered a common rhetorical tool, and these two elements together play an essential role in connecting the audience using persuasive techniques. Here, you must frame your words carefully so that it does not seem redundant for the same reason. Besides, putting up a rhetorical question is the best tool that compliments your persuasive writing.

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How To Frame A Perfect Persuasive Essay?

How to Frame a Perfect Persuasive Essay?

Be it a persuasive essay, article, or research report; every writing follows a particular structure or a frame. Just like any other style of writing, a persuasive essay also follows the outline, which consists of three elements- Introduction, Body Paragraphs, and Conclusion.

1. Introduction

Introduction is the first paragraph or the beginning of the persuasive essay. As the name suggests, an introduction introduces the reader to the topic and aims to discover or explain the theme. In this part, a writer has to describe the subject or issue generally. It usually consists of the topic chosen by the author and the author’s contention. An introduction is the first paragraph that your target audience reads. Hence it is essential to write a good and persuasive beginning, keeping the reader hooked to your essay.

2. Body Paragraphs

After the introduction, a writer has to frame body paragraphs. This is the part where all the content goes. Body paragraphs consist of all the research work done by the writer to base the essay on. You explain your subject and stance in this part of the essay, along with suitable examples and evidence to put further weight on your topic and motive of the essay. Provide social proof to your reader as they are more willing to believe in writing based on robust evidence. For example, the Bureau of Statistics has found that 400 percent of men commit an offence intended to harm themselves.

However, you also need to make sure you properly handle and present the details, such as confidential medical advice or private medical details, or any other topic related to considerable controversy. Do not disclose sensitive information and refrain from adding such content unless it is of utmost importance, such as information pertaining to national identity.

Here you present your arguments, analyze based on your research work, elaborate the findings and explain the impacts to the audience and lead the reader to a particular conclusion—for example, the analysis report about fox poisoning to control Victoria’s fox population. However, if you are writing an essay about persuasive techniques used in a particular article or essay, you can analyze and document your findings in the body paragraphs. List out the persuasive techniques used by the writer of the paper and explain them one by one.

3. Conclusion 

An excellent persuasive essay must have a reasonable conclusion. If you know that you have done a good job throughout your essay, you have to give a proper ending to the reader and their reading flow. Do not leave them hanging with a poor conclusion as they might end up dissatisfied with the essay, to it may look incomplete to them. Adequately summarize the context of the essay using inclusive language. However, if you are writing an essay about persuasive techniques as the topic, make sure you start writing the conclusion with a bit of insight into the paper. Share the main techniques that you recognized have been used in the paper to persuade people, and comment whether the article was persuasive for you and whether the writer used the proper persuasive techniques.

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Everyone knows the concept of introduction, body, and conclusion. Here are some essential points to consider while framing your persuasive essay-

  • Strategies of Persuasion: It is best to use persuasion strategies, basically made of three Greek words- Ethos, Pathos, and Logos. Ethos means ethical appeal to sound credible, Pathos means emotional appeal, while Logos means appealing to the logical thinking of the reader.
  • Through research is a must for any style of writing.
  • Make and follow a particular structure/ outline for your persuasive essay before making the final draft to avoid any mistakes and confusion.
  • Always revise and proofread the essay before making the final submission.

Conclusion

Persuasive techniques in writing are essential, whether you are writing a news article or a descriptive essay. It is always beneficial to use these techniques to attract the reader’s attention. From school to college until you become a professional, you will get a million reasons to write about something. Hence, knowledge or skill or persuasive writing will help you throughout your life. Besides, these persuasive techniques are easy to implement, and there are many other techniques that you can use for the same reason. In the end, we have established that every writer must acquire the art form of persuasive writing to get better audience traffic.